Perplexity AI Can Help You Make Millions, or Even Billions of Dollars

One of the top GenAI start-ups, Perplexity AI, is launching a number of new services for its paying commercial clients that will help them make wise financial decisions. These consist of a data repository, a financial information tool, and a knowledge search platform. Businesses can use its "Internal Knowledge Search" to do simultaneous web and file searches from within the organization. "Our goal is for Perplexity to serve as the primary knowledge base and research platform for all users," stated Aravind Srinivas, the creator of Perplexity AI, during a media interview. He continued by saying that users would benefit from it when it came to research inputs like documents, private information, and due diligence. According to the company, utilizing internal research, call notes, and the most recent news in the sector to assist financial services firms in performing more thorough due diligence is one of the feature's main use cases. Perplexity for Finance, a new product from Perplexity AI, offers real-time stock quotes, past earnings reports, industry peer comparisons, and thorough business financial analysis—all presented in an enjoyable user interface. The financial implications of these choices could reach the billions of dollars. Thus, it makes sense to use a tool to increase your clarity, according to Srinivas. Soon, Perplexity AI will offer Enterprise Pro clients with active subscriptions third-party proprietary data integrations with Fact Set and Crunch base. According to Srinivas, "We'll also do the same for verticals outside finance, like legal and health." Perplexity has the potential to become the go-to resource for capital market research with this kind of data integration, potentially upending other online forums and websites. What's stated on it might have an impact on share prices!," an X user commented. The Latest Development in Financial Analysis? Perplexity AI's new financial analysis function can assist banks and fintech companies—both of which are now internal—that are concerned about data leaks. Many services, including as Bloomberg Terminal, Stockopedia, Refinitiv Eikon, Yahoo Finance, Fidelity Investments, Robinhood, Zerodha, and Groww, are now relied upon by individuals. Still, many businesses have found it difficult to fully utilize generative AI. "Await their consumption of all the documents and reports. This is Google Finance or Yahoo Finance's next generation. A user on X stated, "A smart bank, wealth management, or securities company would be partnering with Perplexity AI to build this into their platform/app." Third City independent consultant Michael J. Miraflor compared the tool to a Bloomberg Terminal for regular consumers, asking, "Is this... For normal people, Bloomberg Terminal Lite? (I realize it's not the intended use, but there are numerous instances of AI information aggregators that are headed in that way.) Other top financial organizations are developing GenAI products to offer better services, much like Perplexity's product.