Chief Executive Officer Vijay Shekhar Sharma of Paytm focuses on consumer payments

The RBI had prohibited Paytm Payments Bank from enabling credit transactions in client accounts, including prepaid cards and wallets, or taking deposits. According to a top company official on Sunday, Paytm's top focus right now is investing in its consumer payments business in an attempt to make up for lost user base as a result of RBI regulatory actions. The RBI had prohibited Paytm Payments Bank from enabling credit transactions in client accounts, including prepaid cards and wallets, or taking deposits. In order to concentrate on its primary business of financial services distribution and payment processing, Paytm sold its ticketing division to foodtech company Zomato in August for a sum of Rs 2,048 crore. "Our major business is still processing payments, and the merchant side is still robust. Regulating restrictions, however, caused us to lose a sizable portion of our consumer base. During an interactive event hosted by the Calcutta Chapter of Young Indians, the youth wing of the Confederation of Indian Industry (CII), Paytm CEO Vijay Shekhar Sharma stated, "Going forward, we aim to reinvest in the consumer payments business area." UPI payments are made by consumers, whereas QR code transactions are made by merchants. The amount of monthly transactional users (MTU) dropped sharply from 10.4 crore in January to 7.7 crore in May, based on corporate data that is currently accessible. In June, the amount was 7.8 crore. On the other hand, Paytm witnessed gradual expansion in the merchant segment, as seen by the rise in merchant numbers from 79 lakh during the June 2023 quarter to 109 lakh during the June 2024 quarter. The company is utilizing the Third-Party Application Provider (TPAP) business model, according to Sharma. It entails providing consumers with digital payment services through a range of platforms and apps. In order to streamline transactions and offer a user-friendly interface for services like bill payment, UPI payments, and other financial transactions, TPAPs work with banks and other financial institutions.